What is Customer Satisfaction?

Customer satisfaction is a measure of how well a product or service meets the needs of its customers. It is often used as a metric to track the success of a business, as well as to identify areas where improvements can be made.

Customer satisfaction is important for any business because it can directly impact how successful that business is. If customers are satisfied with a product or service, they are more likely to continue using it and recommend it to others. On the other hand, if they are not satisfied, they may look elsewhere for a better option.

What is a Customer Satisfaction Survey?

Customer satisfaction surveys help businesses gain an insight by measuring customer expectations, perceptions and experiences. These surveys can be used to identify areas where customer satisfaction levels are high or low and where to make changes to improve satisfaction.

Note: Customer satisfaction surveys can be conducted online, by phone, or in person.

How to Create a Customer Satisfaction Survey

There are several types of customer satisfaction surveys, however, when designing a customer satisfaction survey, businesses should focus on questions that will provide actionable data.

Questions when collecting customer feedback should be clear and concise and businesses should avoid asking leading or loaded questions. Businesses should select the method that best suits their needs and their customers’ lifecycle preferences.

There are many ways to gain information when first creating a customer survey including:

• Seeking varied opinions and giving multiple choice options.
• Asking open-ended questions to friends or colleagues.
• Send surveys and seek valuable feedback from associates.
• Meet with customers and ask varied types of questions.
• Referring to guarantee claims data.
• Referring to product returns and warranty claims.
• Analysis of customer grievances and customer satisfaction rating scale data.

Benefits of Keeping Your Customers Satisfied

It is a well-known fact that happy customers are more likely to return and do business with you again. They are also more likely to refer their family and friends to you. In fact, a university study found that a satisfied customer will tell nine other people about their experience, while a dissatisfied customer will tell 16 people.

                Some of the Benefits of Conducting Customer Surveys

Some of the benefits of customer satisfaction include:

• Improved customer retention.
• Increased market share.
• More referrals.
• Lower advertising costs.
• Increased sales and revenue.
• Improved employee morale.
• Improved brand image.
• Increased customer loyalty.
• Product development assistance.
• Greater customer insight.
• Increased customer lifetime value.

Note: Keeping customers happy results in word-of-mouth advertising, which is free and some of the best advertising there is. Satisfied customers are also more forgiving if things do happen to go wrong. They are likely to give you the benefit of the doubt and give you a chance to fix the problem.

Contents of this Customer Satisfaction Survey

This survey has prompts, questions and a rating system related to the following aspects and their subsets for measuring customer satisfaction:

• Customer service.
• Quality planning and performance.
• Delivery performance.
• Quotation and pricing.
• Customer feel and customer support levels.
• Feedback from your customers.
• Overall satisfaction rating.
• Customer satisfaction survey sign-off.

Why Choose to Buy this Customer Satisfaction Survey?

• This 3-page customer satisfaction survey can assist you rank satisfaction levels by measuring expectations, perceptions, and experiences.
• When the survey questions have been completed the survey will provide you with a rank of the various satisfaction categories. The results can then be used to identify areas that are being done well and areas where there may be an opportunity for improvement.

After purchasing this survey you will be able to:

• Very easily edit and customize the template to create your own customer satisfaction survey.
• Apply your own style, format and brand to the customer survey.
• Use it in any industry or sector regardless of size or type of organisation.

Availability and Use of this Customer Satisfaction Survey

• This customer survey is accessible to you right now by clicking the ‘Buy Now’ button.
• The survey will be delivered to you in fully editable Microsoft Word format for immediate and full use in your business.
• There are no subscriptions, contracts or ongoing costs.

This customer satisfaction survey is 100% satisfaction guaranteed.

You may also require:

• Supplier Evaluation Form
  
• Customer Feedback Register
• Customer Satisfaction Procedure