Strengths, Weaknesses Opportunities Threats Analysis

Strengths Weaknesses Opportunities and Threats Analysis

This strengths, weaknesses opportunities and threats (SWOT) analysis:

  • Provides a great SWOT framework and can be used to evaluate current and future operations and to help you develop strategic goals.
  • Can be used to evaluate operations and help you and your team brainstorm ideas to improve your business.
  • Can assist you identify internal and external factors that are favorable or unfavorable to achieving business objectives.

About this Strengths, Weaknesses Opportunities Threats Analysis

This strengths, weaknesses, opportunities threats analysis provides a great SWOT framework and can be used to evaluate current and future operations and to help you develop strategic goals.

SWOT analysis is a process for identifying and analysing strengths and weaknesses and opportunities and threats. Elements of a SWOT analysis will typically assess the following aspects:

Strengths Weaknesses Opportunities and Threats Analysis


  • What is being done well?
  • What resources can we draw from?
  • What do we see as our strengths?

Things to consider include:

  • Advantages of business strategy proposition.
  • Capabilities of the action planning process.
  • Competitive advantages.
  • Decision-making process.
  • Customer services.
  • Exclusive selling points.
  • Resources, Assets, People.
  • Human resources.
  • Experience, knowledge, data.
  • Financial reserves, likely returns.
  • Marketing – reach, distribution, awareness.
  • Innovative aspects.
  • Location and geographical.
  • Product or service price, value, quality.
  • Accreditations, qualifications, certifications.
  • Processes, systems, IT, communications.
  • Cultural, attitudinal, behavioural.
  • Management cover, succession.
  • Philosophy and values.


  • What could we improve on?
  • Where do we have less resources than others?
  • What are others likely to see as a weakness?

Things to consider include:

  • Disadvantages of proposition.
  • Gaps in capabilities.
  • Lack of competitive strength.
  • Reputation, presence and reach.
  • Financials and sources of income.
  • Own known vulnerabilities.
  • Timescales, deadlines and pressures.
  • Cashflow, start-up cash-drain.
  • Continuity, supply chain robustness.
  • Effects on core activities, distraction.
  • Reliability of data, plan predictability.
  • Morale, commitment, leadership.
  • Accreditations, etc.
  • Processes and systems, etc.
  • Management cover, succession.


  • What opportunities are open?
  • What trends could we take advantage of?
  • How can we turn our strengths into opportunities?

Things to consider include:

  • Market developments.
  • Competitors’ vulnerabilities.
  • Industry or lifestyle trends.
  • Technology development and innovation.
  • Business planning.
  • PEST analysis.
  • Global influences.
  • New markets, vertical, horizontal.
  • Strategic planning for niche target markets.
  • Geographical, export, import.
  • Tactics: e.g. surprise, major contracts.
  • Business and product development.
  • Information and research for identified opportunities.
  • Partnerships, agencies, distribution.
  • Internal and external factors with small businesses.
  • Volumes, production, economies.
  • Seasonal, weather, fashion influences.


  • What threats could harm the business?
  • What is our competition doing?
  • What threats do our weaknesses expose us to?

Things to consider include:

  • Political effects.
  • Legislative effects.
  • Environmental effects.
  • External environment.
  • IT developments with new team members.
  • Competitor intentions – various.
  • Market demand.
  • New technologies, services, ideas.
  • Vital contracts and partners.
  • Sustaining internal capabilities.
  • Obstacles faced.
  • Insurmountable weaknesses.
  • Loss of key staff.
  • Sustainable financial backing.
  • Economy – home, abroad.
  • Seasonality, weather effects.

Note: Creating a SWOT analysis is a great way to assess a planned strategy to define strengths and weaknesses and brainstorm ideas. Often a SWOT analysis will reflect factors a work group were previously unaware of and would never have captured, if not for conducting the SWOT analysis.


Why Subscribe and Download this Strengths Weaknesses Opportunities and Threats Analysis?

This 2-page SWOT analysis can be used to evaluate current and future operations and to help you develop strategic goals and help you make better decisions about your business.

With this strengths weaknesses opportunities and threats analysis you will be able to:

  • Very easily edit and customize the template to create your own SWOT analysis.
  • Apply your own style, format and brand to the SWOT analysis.
  • Use it in any industry or sector regardless of size or type of organization.

Availability and Use of this Strengths Weaknesses Opportunities and Threats Analysis

  • This SWOT analysis template is accessible to you right now by clicking the ‘Become a Member Now’ button.
  • The SWOT analysis template will be delivered to you in fully editable Microsoft Word format for immediate and full use in your business.
  • There are no membership auto-renewals, contracts or ongoing costs.

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